As the owner of an SEO-focused agency building with large and small eCommerce sites, the first question I ask potential clients is if they’re playing the long-term game, and by that I mean: what’s the ultimate goal for their business? Market leadership? ROAS (return on advertising spend)? Stead
E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly small to medium-sized businesses.
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products.
If you want your eCommerce store to be as successful as possible, you need to continuously optimize it to improve your conversion rate and your shoppers’ experiences. That requires data. You need to know how shoppers use your store so that you can find the weak spots in your funnel.
How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day.
Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of 20% each year. Statistics show 40% of consumers who file chargebacks will do so again within 60 days. And 50% of those people will file another one within 90 days.