SAN JOSE — With the introductions of features such as location extensions and calls-to-action in TrueView for Action Ads, YouTube ads have been gaining performance elements native to traditional Search advertising.
Google has formed a new global strategic partnership with The Walt Disney Company, which will allow Google to serve ads across Disney properties. Disney will bring its entire global video and display business onto the Google Ad Manager.
Google Partners features, including badge status, have been moved to Google Ads. Going forward, Google Partners will no longer be able to view their company’s badge and specialization status in their Google Partners account.
It’s an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our LinkedIn accounts. According to the LinkedIn Marketing blog, this ad type should be available by the end of the week.
Google is introducing a new ad type called ‘responsive display ads’ (RDA), which will become the new default ad type for the Google Display Network. Responsive display ads allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos.
Google announced as I covered yesterday at Search Engine Land that they have updated Google Trends. If you don't know, Google Trends is an excellent resource for SEOs and SEMs. Here is what Steve Grove from the Google Trends team wrote on Twitter.
The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will optimize your ads across networks for whatever you have defined as your conversion value using automation and machine learning.
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