Now your Google text ads can show on YouTube search results, too

SAN JOSE — With the introductions of features such as location extensions and calls-to-action in TrueView for Action Ads, YouTube ads have been gaining performance elements native to traditional Search advertising.

Google to Serve Ads Across Disney Properties Through New Partnership

Google has formed a new global strategic partnership with The Walt Disney Company, which will allow Google to serve ads across Disney properties. Disney will bring its entire global video and display business onto the Google Ad Manager.

Google Partners Features Have Been Moved to Google Ads

Google Partners features, including badge status, have been moved to Google Ads. Going forward, Google Partners will no longer be able to view their company’s badge and specialization status in their Google Partners account.

Dynamic Ads are Coming to LinkedIn

It’s an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our LinkedIn accounts. According to the LinkedIn Marketing blog, this ad type should be available by the end of the week.

Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More

Google is introducing a new ad type called ‘responsive display ads’ (RDA), which will become the new default ad type for the Google Display Network. Responsive display ads allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos.

Google Trends Updated: SEOs/SEMs Should Check It Out

Google announced as I covered yesterday at Search Engine Land that they have updated Google Trends. If you don't know, Google Trends is an excellent resource for SEOs and SEMs. Here is what Steve Grove from the Google Trends team wrote on Twitter.

Is Twitter Follower Growth Slowing? [New Data]

Using TwitterCounter, I looked at the follower growth rate curves of the Twitter accounts of a number of prominent marketers who are active Twitter users.

The 10 Best Ranking Contact Us Pages on the Web

Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all. And that’s a mistake.

Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach.

New Goal-Optimized Shopping Campaigns in AdWords

The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will optimize your ads across networks for whatever you have defined as your conversion value using automation and machine learning.

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