PPC Task Checklist For Account Success

When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn.

Rolling out mobile-first indexing

Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

Google AdWords To Deactivate Accounts With No Spend In 15 Months

Google announced on Twitter that they will be automatically deactivating accounts with no spend in the past 15 months. Google said this will help "speed up your AdWords experience" some how. Google added that if your account is deactivated, you can always reactivate it when you are ready.

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network.

Google Trends Updated: SEOs/SEMs Should Check It Out

Google announced as I covered yesterday at Search Engine Land that they have updated Google Trends. If you don't know, Google Trends is an excellent resource for SEOs and SEMs. Here is what Steve Grove from the Google Trends team wrote on Twitter.

Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More

Google is introducing a new ad type called ‘responsive display ads’ (RDA), which will become the new default ad type for the Google Display Network. Responsive display ads allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos.

Now your Google text ads can show on YouTube search results, too

SAN JOSE — With the introductions of features such as location extensions and calls-to-action in TrueView for Action Ads, YouTube ads have been gaining performance elements native to traditional Search advertising.

Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach.

Google Partners Features Have Been Moved to Google Ads

Google Partners features, including badge status, have been moved to Google Ads. Going forward, Google Partners will no longer be able to view their company’s badge and specialization status in their Google Partners account.

Is Twitter Follower Growth Slowing? [New Data]

Using TwitterCounter, I looked at the follower growth rate curves of the Twitter accounts of a number of prominent marketers who are active Twitter users.

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