How to Prevent Call Fraud in PPC Campaigns

BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020, as mobile engagement increases and mobile technology evolves. Chances are, you’re part of the 51 percent of mobile searchers who admit to calling businesses often (and so am I).

How to Double Click-Through Rates with Dazzling HTML5 Ads

Public perception hasn’t quite kept up with technology. HTML5 has been a glorious addition to the banner ad game, and strong HTML5 ads have been shown to increase click-through rates substantially when compared to static banner ads—to the tune of 267%, according to one Adform study.

5 Things You Need to Do Before the Old AdWords UI Is Retired

It’s official, people. July 10: A date which will live in infamy. We’ve all had access to the new UI – with its sleek transitions and moderately useful visualizations – for some time now, though its use was by no means mandated.

What is the Amazon Advertising Platform (AAP)?

Amazon’s Vendor Premium Services offer vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to enhance their visibility on the marketplace through a variety of marketing programs.

Setting Up the LinkedIn Insight Tag with Google Tag Manager

For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting audiences from website visitors.

The Definitive Guide to Negative Keywords in 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours.

How Dynamic Search Ad campaigns could unlock SEO success

With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs.

Cryptocurrency Basics for E-Commerce Businesses

With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk.

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