Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. These features are new to the Google My Business mobile app, but not new to Google My Business in general.
There are few things in digital marketing that are less misunderstood and less debated than technical SEO (which some folks like to call on-page SEO).
The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy.
It showed the Google PageRank of every page you visited on a logarithmic scale from 0–10. But even before Google officially removed support for Toolbar Pagerank in 2016, they had already ceased to update it for many years.
Sometimes you make something better not by adding to it, but by taking away. When I got into the SEO game about 10 years ago, I remember being taught that it is important to pump as many pages into Google’s index as possible. That really, really doesn’t work anymore nowadays.
There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites. Elements of user experience (UX) have been rolled into SEO practices.
A recent tweet from Google’s Gary Illyes called attention to problem of invalid HTML. Google is fine with invalid HTML. Less well known is that there are negative outcomes associated with invalid HTML. Google’s support pages encourages publishers to code valid HTML.
During Pubcon last November, Google’s Gary Illyes, warned that featured snippets would be volatile because Google was actively developing the algorithm.
Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy for search.