One of the most complex tasks of an e-commerce business is to handle inventory and keep stock status up to date for all products.

Some of the challenges arise because the inventory is often managed by an external dropshipping warehouse or a few. Stock status may also change often and cause frustration to shoppers that find out their products are not available only at a later stage during checkout.

The best way to handle these types of situations is to implement custom scripts and rules to handle stock based on whatever information is handy in your available product feeds. Often if we are dealing with heavier load shops we will create a separate setup on another server that will handle stock-check throughout the day multiple times. Setting this up on a separate server will help with the load on the server of your actual shop and prevent slowdowns due to stock checks.

Setting up retargeting or remarketing ads is a no brainer. These are ads that will show up for users that already visited your targeted pages. So if a user visited your website when they were shopping around but haven’t completed a purchase or the desired action, once they leave the site and go on to other places on the web like news websites or social media, they will keep seeing your ads so you stay in front of them over and over again during their decision-making process. This will increase the chances you convert users that left your site without buying.

These users don’t necessarily have to arrive to the site primarily via any specific campaign or source of traffic. Enough that the user arrives at your site for the first time through organic traffic, and from that moment the retargeting ads keep following them.

A retargeting campaign is a must for anyone who is their potential clients or customers to take a few days or weeks to make a decision.

This refers to an action taken against your site by Google algorithm and which has caused a drop in your organic website rankings and traffic. Depends on your situation getting hit by an algorithm update could be detrimental to your business and the quicker you will address the cause or causes that made Google’s algorithm not to like your page or pages, the better your chances for a quicker recovery.

A penalty or a reduction in organic performances can happen for multiple reasons. Sometimes they are done maliciously or knowingly by the website owner to try and manipulate Google’s algorithm in order to gain better rankings, sometimes it’s something that you don’t even know you are doing wrong that makes Google depreciate the value of your content. Whatever it is, when we take on a new SEO client and we identify anything that can be interpreted by Google as manipulation or black hat or anything that does not comply with Google’s algorithm best practices. Once we identify any such thing we will incorporate the proper fix into the SEO plan as first priority.

Often when a new client comes to us they have been using some outdated or non-supported content management system (CMS) for their website. Often these old CMSes prevent us from optimizing the website according to the latest best practices.

If SEO is a top concern for a client, at 99% of cases we will recommend migrating the website to a WordPress CMS which is the most popular and supported CMS in the world.

Website migrations are needed in many different situations whether you just want a new look for your website, which in this case you may just update your style or theme. And in other cases, you may need to move your entire website from one domain to another which is more complex or even combine multiple domains or sub-domains together on a new site which is even more complex.

However, as far as SEO goes migrating a website is a delicate process that includes lots of moving parts like:

• Keeping pages URLs, content, markup, etc.
• Making sure not to increase any page’s file size from the original page and ideally even reduce the file size.
• Same for the speed of the URL.
• Building all page templates on the new site to pass with higher scores on all lighthouse audits.
• Preparing a faster and better server.
• 301 redirect anything that needs to be moved to a new address.

And the list goes on.

Over the years we have had the chance to help our clients with many web site migrations of all types and sizes. We know how challenging and fragile organic search performance can be during migration and we take this very seriously.

Developing new websites is our passion and anything WordPress is our forte. The websites we create are all based on a mobile-first design approach and coded to pass lighthouse audits with flying colors. We make them fast, secure, light and user-friendly. We help you set up an optimized hosting environment and we launch your website with caching technologies in place.

The sites we create follow Google’s best practices for SEO and if you are looking to dominate organic search we can help you implement advanced practices and technologies to achieve higher rankings in competitive markets.

We can create any custom functionalities you wish to have on your website or can connect any API you need. Whether you need a corporate website or an online shop with thousands of products, we will help you get to the next level and beyond.

Google ads (AKA Google AdWords) is the most popular online advertising platform worldwide and there’s just too much to write about it then the space on our site, however, what we do for you includes but not limited to:

1. Creating your strategy based on your budget and a detailed research we will perform about your business, target audience and your overall potential.
2. Once the strategy is in place we will create dedicated landing pages for all the necessary ads and ad groups. Dedicated landing pages will help us focus our users towards the desired action or purchase.
3. Once the landing pages are ready we will create the ad copies and graphic design banners, all tying back to the messaging on the landing page to create a credible and clear user experience. This type of consistency is a best practice to ensure higher conversion rates.
4. These ads and landing pages as much as they are important, are only the frontend items we will produce, however, behind the scene we will set up custom targeting based on your geographic credentials, hours of operation, target audience, and many more elements that will be customized based on your goals.
5. At this point everything is set and ready to go for some testing and once everything seems fine, the campaigns are ready for launch.

Keep in mind that even when you are hands-on, it will take time to optimize your campaigns for them to reach the desired return on ad spend (ROAS). When we will set up your campaigns we may split your budget to A/B test different bidding features offered on Google’s platform and over time we will make tweaks to keep on gaining more market share and a higher ROAS.

If you are a digital marketing agency, this is what we will do for each of your clients and it will all be done inside your own Google agency account and project management tools.

As you probably know backlinks in SEO are a tough cookie. There is an endless list of ways people used to follow for getting backlinks which nowadays is considered by Google’s algorithm as either having no value at all or as a manipulation of the algorithm and can cost you in a painful penalty. At Kanaan and co we’ve seen it all and tried them all and we steer away from these as far as we can. We help you get real links only and we don’t buy links.

Our backlink strategy is based on near real-time collaboration between you (the expert in your business) and a journalist that is writing a blog article and is looking for expert insight. Getting your pitch mentioned in the article will result in a backlink to your website in most cases.

This strategy takes time and requires a near real-time quick response from you, any time we send you an opportunity. However, being consistent with this strategy will help you gain amazing results within a few months and you will never look back.

E-commerce is a different breed in multiple ways, starting with your tracking abilities that allow you easily present to clients the dollar value your efforts are producing, and going to being able to implement many features to your website to keep optimizing conversion rates, transaction values and more.

Using Woo Commerce we can enable you to do anything possible including connecting to one or multiple drop-shippers simultaneously, creating custom scripts to automatically import and manage feeds with thousands of products. We create a semi-automated AI plugin that enables you to write unique and quality content to thousands of products with a push of a button. This helps SEO big time because product descriptions that come through the manufacturer’s feed are usually sent to everyone and create duplicate content issues.
We help clients connect any API they need to help them automate things like marketing, inventory, shipping and everything else.

When it comes to site speed, search engines and users are very sensitive. A slow website will cost you business and organic rankings. Naturally, users don’t like it because they prefer things instant. They don’t like their time wasted so they just click back and go off to the next website. Google sees that too. Search engines don’t like slow websites because it usually means it takes them longer to download the page which requires more resources, plus they don’t want their users to get frustrated.

At Kanaan & Co. we always recommend for clients to use WordPress, unfortunately often commercial themes are heavier and there is a limit to where they can be optimized. Mainly because of the way they handle many plugins’ code by including it on the front end. That is why if you are competing in a tougher market we recommend you to go with a custom theme that will feel and look like the commercial themes, but because we build it especially for what you really need, we are able to end up with a much lighter system.

There are several things that can be done in order to improve the time it takes your page to become interactive in the user’s browser, some are simpler to implement than others. You want to start with a good server-side caching system then get rid of any piece of code that is unnecessary and which shows up in the source of your page. Many times this happens when pluggings are installed. You’ll then want to reduce the size of your images and set up a CDN for serving them. Then get rid of any tracking codes or scripts that you implemented before. Then you want to optimize all the files your pages are calling for like style sheets (CSS) and javascript files, this is also known as minifying files.

Don’t forget to optimize your server (where you host your website) with the latest and greatest and make sure it can handle the anticipated load of concurrent users.

Website speed optimization is something we can do for you whether you have an existing website or as part of a new website that we will create for you.

The content strategy goes hand-in-hand with SEO. Content strategy includes but not limited to producing quality content on your own website and sharing that content with your followers on social media channels.

By finding and assigning to you a dedicated writer that has their own hands-on experience in your industry is where we start. We produce deep quality content on your blog including blog posts, infographics, videos and email campaigns. We share all that content through all your social media channels, crafting a unique messaging for each one. Then we implement advanced technologies to help us manage and automate your monthly content calendar on your website and all social media channels at once.

On-page SEO refers to how well your own website pages are liked by search engines and users specifically for:

• Crawling the site’s files
• Understanding the content properly
• User experience and speed of the site

Each of these has a long list of items that go under it and all should be optimized to achieve organic ranking results in competitive markets.