Optimized eCommerce

I use my experience of building and managing eCommerce sites as well as my SEO and marketing automation capabilities to help clients develop successful eCommerce strategies.

Creating smart online shops that feel like the biggest brands is my specialty, and I provide any feature or function needed to improve the customer experience and the store's day-to-day operations.


Specializing in All Major CMSs


Custom Theme Development

When speed and SEO are top priorities, commercial themes don't cut it. No matter how many plugins, apps, and speed settings you will apply, these setups may look good and score high enough on page speed or web core vitals tests, but they will not get you any SEO benefit.

John Mueller from Google says:

"If you want a uber fast site, then code directly in HTML/CSS/JS,  instead of using a high-level tool aka WordPress, complete with multiple plug-ins and other bloat, to do that job for you (inherently slowing down the page load by poor optimization).  Sadly you don't get something for nothing here (fast dev = slow site), there isn't a magic bullet to a quick fix."


Add Any Functionality With Your Own Custom Plugin/App

Often, the out-of-the-box functionality a commercial theme will do is not enough. There is no available plugin to provide the functionality, or the existing plugin is too heavy. That's where I help you develop a custom app or plugin that will give the desired functionality without sacrificing performance and speed.


Hook Your Shop To Any Service

Advanced websites often require a connection to external services via an API. A standard instance of API connection is when an eCommerce website connects to a drop shipper or when connecting a site to marketing automation tools. Sometimes these external resources don't offer an app or plugin, or the available plugin is missing functionality. That’s when a custom API connection comes in handy.


Optimized Web Hosting

Unless you are running your shop on a hosted platform like Shopify, your hosting server is the heart of your store, and it must be optimized depending on the size of the site, database, and the number of daily visits. With many options to choose from, from RAM size and processor type for the actual server to deciding on a shared or dedicated server and endless software applications that must be appropriately configured for optimal performance, I help you choose and implement the proper setup.

"Erez is a true partner when it comes to web design, development, and tech support for our agency. He is truly second to none."

Eric Olsen, Founder & CEO, Fasturtle

Eric O

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