Social Media Marketing (SMM)
Social media gives companies an avenue to communicate directly with their customers through. Facebook, Google+, Twitter and other platforms all provide ways for companies to increase their brand recognition and traffic.
Reaching Customers with Focused Campaigns through Social Media
Few other mediums let companies reach out to their customers as directly as social media does. Without being intrusive, companies can interact with groups of people on social media or with specific individuals. This heightened level of interaction makes the people, who are presumably either customers or prospective customers, feel valued. It builds trust between the company and the customer and creates a deepened sense of loyalty for both.
Social media also gives companies a platform for micro-targeted marketing campaigns. Semantic analysis programs help identify promising prospects, which marketers can then create specialized campaigns for. Semantic analysis monitors social media for buying signals such as keywords or specific questions posted on social media. Social media remains the medium through which these focused marketing messages are sent, while semantic analysis programs assist in the design of the campaigns.
– Everyone Benefits from Social Media Marketing
Social media is a vital aspect of any marketing strategy today, not just because it is an efficient way to reach a company’s most valuable customers, but because it benefits customers as well as the company.
Companies benefit from targeted social media campaigns, because it:
- Utilizes word-of-mouth marketing as people suggest content to their friends and peers
- Is an inexpensive form of marketing, when compared to other types of advertising
- Lets marketers target specific groups of people, or even specific individuals
- Increases brand awareness through native advertising
Customers benefit from social media campaigns, because they:
- Receive targeted messages for them
- Feel closer to the brand
- Have immediate access to the brand
– Managing Social Media Marketing
Social media has powerful marketing potential, but managing campaigns across multiple platforms is not simple. There are a number of tools that help manage social media for companies, though. There are tools to monitor different platforms for brand mentions or keywords, to schedule posts and manage calendars, and to plan paid ad campaigns. Which is best for your company will depend on your company’s specific social media marketing needs and goals.
To learn more about social media campaigns, monitoring and performance, click here.