Google’s Latest Product Structured Data Update: What You Need to Know

What does it mean?

Google has revamped its product structured data documentation, separating the previous comprehensive guide into three detailed, subject-specific pages, as Search Engine Journal reports. This change aims to simplify the process for ecommerce site owners using structured data. For those new to this, structured data is vital for SEO, helping your products stand out in Google search results by showing prices, reviews, and availability directly.

Why you should care?

This update is crucial for increasing traffic and sales due to improved visibility. By properly markup up your product pages, you give Google the information it needs to prominently display your products. This is like placing a billboard on the digital highway. Notably, the “Product Snippets Structured Data” and “Merchant Listing Structured Data” pages can greatly benefit your PPC campaigns, improving how your products appear in Google Shopping. Partnering with an experienced PPC company could be a smart move to take full advantage of the updates.

Is there anything you should do about it?

Yes. Start by exploring the new documentation to learn about the available structured data types and their advantages. The guides on “Introduction to Product Structured Data,” “Product Snippets,” and “Merchant Listings,” offer clear directions for website owners, helping your products stand out. Then, review your current structured data setup to ensure it’s current and explore new opportunities. Consulting an SEO agency might be beneficial to enhance your visibility in Google search results. Finally, monitor your product listings’ performance after these changes and adjust as needed to remain competitive.

Understanding and implementing structured data may seem challenging, but it rewards your digital marketing efforts. Keeping up with Google’s updates and leveraging them for your product visibility sets your business on a path to success. And you don’t have to do it alone. The right partners can make navigating this landscape much easier.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.