Advanced SEO

We're not your typical agency Integrating SEO with Web-dev

✔  Google Quality Raters & E-A-T
✔  Web Core Vitals
✔  AI & SEO automation

Search Engine Optimization

We Begin & With

Six different audits

Standard SEO Audit

Standard audit

✔️ General technical site issues
✔️ Limited Search Console analysis
✔️ General backlinks profililing

Standard SEO audit tools and complexity level
Dive deep beyond the standard audits with custom crawlers like ScreamingFrog to identify site structure issues, crawl budget waste, additional markup opportunities, and various advanced technical SEO elements.

Advanced audit

✔️ Page by page speed
✔️ Crawl budget waste
✔️ Custom crawl analysis

Advanced SEO audit tools and complexity level
Using sentiment listening audit tools while manually researching your brand to create a clear picture of your current local and global brand recognition.

Reputation analysis

✔️ Expertise, authority, & trust (EAT)
✔️ Online reviews presence & recency
✔️ Brand recognition & sentiment

Reputation audit tools and complexity level
Focusing on local SEO elements using tools and manual audits to ensure your information accuracy and distribution while checking your site for hyper-local content and markup.

Local audit

✔️ Website's hyper-local targeting
✔️ Listings accuracy & distribution
✔️ Duplicate listings suppression

Tools and complexity level
Make sure there isn

Content audit

✔️ Keyword cannibalism or staffing
✔️ Sitewide grammar & spell check
✔️ On & off-site duplicate checks

Tools and complexity level
Combine Search Console with ahrefs to generate a complete link profile report that will serve as a starting point for a detailed manual review of suspicious backlinks, and compile an accurate disavow file for Google.

Backlink analysis

✔️ Toxic/bad links classification
✔️ Anchor cloud & context targeting
✔️ Follow/nofollow combination

Backlink audit tools and complexity level (2)

We put it all together

In an extensive report with detailed tasks

Advanced 360 SEO audits report

*guiding your team in implementing the suggestions or doing it all for you.

Once everything is fixed

We make an evergreen🌲

Organic growth plan

Following the official Quality Rating Guidelines from Google

*based on your goals, the findings from your audits, and competitive analysis.

12 months evergreen 360 SEO strategy

What else is in the plan?

Your website's indexability means that search engine crawlers can read and index its content. Website structure, robots.txt data, canonical tags, and more all contribute to this. Keeping a fresh sitemap in Search Console, fixing broken links, and avoiding 301 redirects are important too.

Content Calendar

We brainstorm topics with your team to load up a semi-automated marketing calendar with engaging content designed around your goals and target audience.

Link Building

Get highly relevant backlinks from quality blogs and magazines by connecting directly with journalists and bloggers writing about your products and what you do.

Team Training

Teach anyone in your team to successfully implement their part of the strategy with task descriptions, examples, video tutorials, and one-on-one support sessions, or ask me to do it for you.

Scale and Automate

Use AI and plugins like CoSchedule to create a custom content calendar and semi-automate your blog with social media distribution and quality unique content.

More questions?

What's the deal with content and technical SEO?

Pages with exceptional experiences rank well on Google. Basically, writers and designers create awesome, keyword-rich content with great UI/UX, and tech/dev goes from there to make sure Google likes everything you can't see, like loading fast, reducing bloat, optimizing server response time, and minifying code.

It's impossible to rank in a competitive landscape without both.

On-page, off-page, and sitewide SEO: what's the difference?

Basically, sitewide SEO is optimizing the global elements of your website, like structure, navigation, templates, sitemaps, redirects, robots.txt, etc.

On-page SEO involves optimizing individual website pages to make them more attractive to users and search engines. This includes optimizing content, titles, keywords, and meta tags, making an easy to navigate page flow, etc.

Off-page SEO is the optimization of a website's visibility beyond its pages and back-end. This includes optimizing backlinks, social media marketing, Google Search Console, and a lot of other external elements.

What are Google Quality Rating Guidelines and E-A-T?

Google's Quality Rating Guidelines are used by Google to assess the quality of websites and web pages. The guidelines help Google determine the importance of a web page content and relevance to a particular search query, context, and searcher intent.

A website's expertise, authority, and trustworthiness are rated with E-A-T in the Quality Raters Guidelines. There are a lot of things that go into this rating, including domain authority, content quality, user engagement, and reputation. Businesses can improve their websites' quality with E-A-T, which means they'll rank higher in search engines.

A thorough understanding of the E-A-T guidelines can also help businesses improve their user experience and overall brand name recognition.

What's the difference between on-page and global E-A-T?

Content and information on a website that proves the trustworthiness and authority of the site is called on-page E-A-T (Expertise, Authority, and Trustworthiness). Things like the content quality, the author credentials, and the reputation of the website all go into this.

The global E-A-T refers to the external signals used by search engines to determine the trustworthiness of a site, including backlinks, social signals, and overall brand recognition.

What is a crawl budget?

Googlebot's crawl budget is determined by the number and size of pages on a website, the rate of change, and the number of internal links on that page. It is an important factor in SEO because it determines how often Googlebot visits your website and how quickly it can index new content. By having a good crawl budget, you can ensure that your website is crawled regularly, and that your important content is indexed quickly.

What's indexability, and why do we need it?

Your website's indexability means that search engine crawlers can read and index its content. Website structure, robots.txt data, canonical tags, and more all contribute to this. Keeping a fresh sitemap in Search Console, fixing broken links, and avoiding 301 redirects are important too.

What do you guys do as part of the plan?

Your website's indexability means that search engine crawlers can read and index its content. Website structure, robots.txt data, canonical tags, and more all contribute to this. Keeping a fresh sitemap in Search Console, fixing broken links, and avoiding 301 redirects are important too.

Content Calendar

We brainstorm topics with your team to load up a semi-automated marketing calendar with engaging content designed around your goals and target audience.

Link Building

Get highly relevant backlinks from quality blogs and magazines by connecting directly with journalists and bloggers writing about your products and what you do.

Team Training

Teach anyone in your team to successfully implement their part of the strategy with task descriptions, examples, video tutorials, and one-on-one support sessions, or ask me to do it for you.

Scale and Automate

Use AI and plugins like CoSchedule to create a custom content calendar and semi-automate your blog with social media distribution and quality unique content.

Hold on 🛑

Before developing a whole plan

If your site is not faster than your competitors, fix that first.

Core Web Vitals

The MVP of ranking factors

With Google setting Core Web Vitals (CWV) as a major ranking factor, today's organic landscape demands websites to serve the lightest possible code and file sizes on every significant page.

Intertwining web development with SEO and marketing, more than ever before, CWV measures your site experience and compares it to your peers.

web core vitals and speed

We have repeatedly seen brands with loads of engaging content struggle with organic growth, not realizing their site's code and files were bloated from years of edits, lots of plugins, and revolving staff. 

But don't worry

You are in good hands

We developed a dedicated solution that simplifies the migration process, yielding better SEO results with shorter project duration and lower costs. So instead of redesigning your entire site, you keep using your CMS, and we manually clone an optimized version of your theme.

In other words, your site will look the same but load much faster without any special plugins or tricks, just pure custom code.

web core vitals custom themes

Learn more about Core Web Vitals | Learn about our custom theme development

Case Study

DENTALBROTHERS.COM

Web Core Vitals Score: 100

Dental Brothers

This project aimed to improve the practice’s SEO ranking by optimizing its website speed and user experience. Their original site was built over WordPress with a commercial theme, and their new site is also built over WordPress with a custom theme. To keep their migration safe we simply cloned their previous design and made minimal mobile-first adjustments. Before the new site launched, the page speed score was 40; after the launch with the custom theme, the score jumped to a perfect 100.

Organic rankings grew 600%, and appointment bookings (lead generation) from organic traffic increased by 300% using the latest best web development and SEO practices. Watch the 2-minute video to learn more.

A Word from the Client

"The quality of work and dependability are by far the best I have experienced."

Dan Gafni DMD, Founder, Dental Brothers

Dan M Gafni Past Client

Let's Talk