Google Clears Up Confusion on Ranking Signals
What Does This Mean?
Hey, ever got tangled up in debates or confusion about how Google decides where your site should land in search results? Well, you’re not alone. Barry Schwartz from Search Engine Roundtable recently shed some light on this. Google has made it crystal clear that it uses both page-level and site-wide signals to rank websites in its search results. This clears up any mix-up following the Google creator summit, where the signals got people guessing if Google was only about that page-level game. Spoiler: it’s not.
Is There Anything You Should Do About It?
Absolutely, yes. Understanding that Google uses site-wide signals means your entire website needs to be up to scratch, not just the individual pages you’re trying to rank. It stresses the importance of having a cohesive and technically sound website. This is where diving into your site’s SEO strategies and perhaps giving it a bit of a tune-up with a reliable SEO agency could play a vital game-changer role.
On the flip side, recognizing the weight of page-level signals highlights the necessity of quality content on every single page. It confirms that every page must offer value to stand a chance in the fiercely competitive search landscape. Therefore, rolling out content that hits the mark and ensuring your pages are technically optimized could not be more critical. Consider checking in with a website development agency to ensure your site is built on a strong foundation that both users and search engines will love.
In a nutshell, Google has thrown a significant nod towards the importance of treating your website as a whole, without neglecting the individual parts. It’s a balancing act, and getting it right could see your site soaring up the search rankings.
For those who fancy a deeper dive into the topic, head over to read Barry’s report. And remember, there’s no time like the present to reevaluate your SEO and website strategy. If this has sparked a thought, maybe it’s the perfect moment to take action.
