Google Maps Makes a Stealthy Move on Reviews

Just stumbled upon something intriguing by Barry Schwartz over at Search Engine Roundtable. It seems Google Maps has quietly decided to stop showing how many views reviews receive. This is a pretty significant shift; while you can still see view counts on older reviews, the new ones are coming in incognito. Noticed first by Curtis Boyd, it raises some eyebrows and begs the question – is this a maneuver by Google to prepare for upcoming fake review laws?

What Does It Mean?

In a nutshell, it means we’re flying a bit blind moving forward. Viewing those numbers was like checking the pulse on customer engagement. For businesses keenly watching their online presence, especially through Local SEO efforts, it’s like removing one of the feedback loops. Visibility is key in the digital domain, and having one less piece of data about how interactions are happening feels like a step back.

Is There Anything You Should Do About It?

First off, don’t panic. Adjustments in digital marketing are as common as new coffee shops popping up in the neighborhood. It’s essential to remember the core principles of engaging your audience with quality content, seeking genuine reviews, and maintaining a robust online presence. This change might even tilt the scale back towards the quality over quantity debate when it comes to reviews.

Also, consider this an opportunity to dive deeper into your Local SEO strategies and rethink how you interact with your customer feedback loop. It’s also a gentle nudge towards exploring other avenues of digital marketing, like refining your Google Ads strategies, to ensure your online visibility remains strong.

Barry Schwartz’s discovery poses an interesting point for reflection, but it’s hardly the end of the world. Innovations and shifts in the digital landscape are constant, and staying adaptable is the name of the game.

For more detailed insights on this update, give Barry’s article a read. It’s always better to get the full scope directly from the source.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.