Google’s Latest Update to Event Rich Results: A Brief Overview

Google recently made some tweaks to how event-rich results are showcased in their search results. The gist of it, as Barry Schwartz from Search Engine Land shared, is that starting from March 4, 2024, the appearance of these event listings in Google Search has changed. While this sounds techy, it essentially means that how upcoming events show up when you search for them might look different now.

What does it mean?

First off, if your site relies on traffic from events (think concerts, workshops, webinars), you might notice a slight dip in your impressions and clicks as reported by Google Search Console. But don’t hit the panic button just yet. This shift isn’t indicating a real drop in visitors to your site, but more about how these visits are categorized and reported in Google’s tools.

Is there anything you should do about it?

In the literal sense, there’s not much that can be done to revert Google’s decision. However, this serves as a reminder of the importance of staying agile with your SEO agency strategies. Adapting to these changes requires keeping an eye on your site’s analytics to understand the impact and tweaking your SEO approach accordingly.

Moreover, consider this a nudge to revisit your event marketing strategies. Are there other ways to promote your events that aren’t as reliant on Google’s rich results? Also, reviewing your site’s overall health with a website development agency could uncover areas for improvement that bolster your site’s visibility and user experience, making it less susceptible to such changes from Google.

To get the full scoop on this update and more insights, check out Barry Schwartz’s article on Search Engine Land.

Understanding these shifts in Google’s search functionalities can feel like keeping up with moving targets. Yet, staying informed helps in making the necessary adjustments to keep your site visible and engaging, regardless of the changes Google springs on us.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.