Google’s New Rollout: 3D Model Markup for Product Structured Data

Google just dropped some news that’s got the online retail space buzzing, and I caught wind of this interesting update through Barry Schwartz over at Search Engine Land. They’ve added a new way for e-commerce sites to enhance product listings with 3D model markups. Let’s break down what this means for you.

What does it mean?

In essence, Google’s giving you the tools to attach specific 3D models directly to your product listings through structured data. This could be a game-changer for showcasing your products, especially if your catalog features items that buyers benefit from seeing from multiple angles. Imagine someone being able to virtually turn around a piece of furniture or get a 360-view of a tech gadget right from the search results – that’s the kind of engagement we’re talking about here.

Why you should care?

If you’re already investing in producing 3D models and augmented reality (AR) views of your products, this update ensures those assets get the right kind of visibility in Google Search. It elevates the user experience, which isn’t just good for brand image; it can significantly affect buyer decisions. Users getting a better look at your products means they are more likely to feel confident about their purchase, potentially reducing return rates and increasing satisfaction.

Is there anything you should do about it?

Absolutely. First off, review your current use of 3D models on your product pages. If you’re not yet using 3D models, now might be the time to consider it, especially if your competitors are or if it could significantly benefit your product showcase. This rollout isn’t just about adding a cool feature; it’s about making your products stand out in search results. To get this right, you might need to tune up your website or revisit your SEO strategy. Speaking of tuning up, it might be worth your while to look into a professional website development agency in Scottsdale to ensure your site’s structured data is up to snuff and can handle this new format efficiently.

Incorporating 3D models with accurate structured data can seem daunting, but with Google’s guidance and perhaps a bit of expert help from a trusted SEO agency, you’ll be setting your product listings apart from the crowd. This is an investment not just in your online presence but in providing a superior shopping experience for your customers. And in today’s competitive market, those are the details that can edge you ahead.

So, what do you think? Is it time to give your product pages a three-dimensional boost? As the digital landscape evolves, staying ahead of the curve means adapting to these changes quickly and effectively. This latest move by Google is just one more step toward a more immersive online shopping experience – make sure your business is ready to leap.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.