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Case study · Healthcare

600% organic growth for a multi-location dental group.

A regional dental group was invisible in search and losing new-patient bookings to competitors. We rebuilt the foundation, ran an AI-assisted content engine, and automated the front desk. In 12 months, organic traffic grew 600% and bookings followed.

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Client
Regional dental group
Industry
Healthcare
Services
SEO/GEO/AEO · Automation · Web
Timeline
12 months
0%Organic traffic growth
0xQualified new-patient leads
0xOnline bookings per month

The challenge

The group had six locations but ranked on page two or worse for the treatments that actually drive revenue. Their site was slow, hard to update, and invisible to the AI answer engines patients increasingly use to choose a provider.

Worse, the phones were the only way to book. Every missed call was a lost patient, and the front desk was buried in repetitive scheduling and reminder work instead of caring for people in the chair.

Our approach

We ran it as one connected system, not three disconnected projects. Build the foundation, earn the visibility, then remove the busywork.

1

Rebuild the technical foundation

A fast, crawlable site on a maintainable stack, with clean location pages and schema so both Google and AI engines understand every service and office.

Web developmentCore Web VitalsStructured data
2

Run an AI-assisted content engine

We mapped the treatments and questions patients actually search, then produced authoritative pages tuned for SEO, GEO and AEO so the group shows up in results and in AI answers.

SEOGEOAEO
3

Automate the front desk

An AI booking agent captures after-hours demand, and compliant automations handle reminders and intake, so the team stops chasing admin and starts filling the schedule.

AI agentsMake.com workflowsCRM automation

The results

Compounding, not a spike. Organic traffic climbed steadily as the content engine matured and the technical work took hold, ending the year 600% above baseline with bookings tracking right alongside it.

Organic traffic indexBaseline 100 · Month 0–12
0%organic growth
0xqualified leads
#0rankings, core terms
0after-hours bookings
Client, verbatim
We went from invisible to fully booked. The team just owned it.
PMPractice ManagerRegional dental group

Capabilities used

This case pulled from several parts of the stack, all run by one team.

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