Microsoft Advertising Announces Upgraded CPC for Native Campaigns: What You Need to Know

Hello! For those of you diving deep into PPC, you’ll be interested to know that Microsoft Advertising is enhancing its native campaigns with upgraded CPC. Kudos to the team at Microsoft Advertising for upgrading to enhanced CPC. This update is somewhat similar to Google’s Consent Mode V2 Update. To catch up on PPC trends, check out the related story.

What does it mean?

Simply put, Microsoft Advertising is introducing a better version of cost-per-click (CPC) for native campaigns called enhanced CPC. This new approach uses artificial intelligence (AI) to adjust your bids in real time, helping you capture conversions more effectively. Think of it as having a clever assistant who knows the perfect time to get involved.

Why you should care?

Enhanced CPC could significantly improve your advertising. It automatically adjusts your bids, aiming for higher conversion rates. This means you could get more value for your money, with smarter spending and less guessing. You could see your campaigns perform better, with minimal effort from you.

Is there anything you should do about it?

It’s not just about observing; it’s time to act. Review your Microsoft Advertising campaigns to see how enhanced CPC can benefit you. Start by testing it on some of your campaigns. Monitoring your performance reports closely will help you maximize the benefits of this update.

In PPC’s dynamic world, staying updated is key. Whether you want to boost your PPC strategy or enhance your overall digital marketing, keeping an eye on such updates is crucial. So, get ready to let your ads achieve more with less effort on your part.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.