Authority & backlink campaign
Grew referring domains from 24 to 512 and Domain Rating from 1 to 19 through ongoing outreach and digital PR.
SEO and Local Growth Case Study · Healthcare · Local business
How a Scottsdale concierge practice doubled organic traffic and took over page one.
Kanaan & Co. built the authority and focus that took Scottsdale Private Physicians from a sprawling, buried website to a page-one presence for the searches that bring in patients.
8xmore monthly organic visits
41 → 90keywords on Google page 1
21xmore referring domains
99%of organic traffic non-branded
At a glance
The results in five numbers.
Every figure compares the practice today against where it started. Baseline dates are labeled: the authority metrics reach back to early 2023, while the keyword-position data uses a two-year window.
07.9xMonthly organic visitsfrom 94 (Jan 2023)
021.3xReferring domainsfrom 24 (Jan 2023)
0+18 ptsDomain Ratingfrom 1 (Jan 2023)
02.2xKeywords on Google page 1from 41 (Aug 2024)
01.6xKeywords in Google's Top 3from 15 (Aug 2024)
A lot of pages, almost no visibility.
Scottsdale Private Physicians is a concierge and functional-medicine practice competing for high-value patients in a crowded market. The website already had plenty of content, but almost none of it ranked where patients could find it.
In early 2023 the site drew fewer than 100 organic visits a month, held a Domain Rating of 1, and had hundreds of keywords stranded on page three and beyond. The practice was technically present in search, but effectively invisible.
Hundreds of keywords, and almost all of them buried past page three.
What we did
Build authority, then focus the site.
Two things move a site like this. First, authority: an ongoing backlink and digital-PR campaign grew linking websites from 24 to 512 and lifted Domain Rating from 1 to 19. Second, focus: we optimized the service pages that matter and published content that earns informational searches, while a large tail of low-value page-three listings fell away.
Service page optimization
Optimized the pages that matter, functional medicine, nutrition, men's and women's health, internal medicine, holistic care and lifestyle coaching, so they now rank on page 1.
Educational content program
Published blog content that now ranks for high-volume informational searches such as lab work.
Footprint consolidation
Focused a sprawling, low-ranking footprint into a tight page-1 presence, so traffic grew even as low-value listings were cleaned up.
The turning point
Traffic doubled while the site got leaner.
This looks counterintuitive and is actually the whole point. Between 2024 and 2026 the raw count of ranking keywords went down, because we let a sprawling tail of buried listings go. At the same time organic traffic doubled, because the keywords that remained climbed onto page one. Fewer, better rankings beat many buried ones every time.
Growth over time, 2023 to 2026Monthly organic visits & referring domains
Monthly organic visitsReferring domains
The results
From page three to page one.
The clearest picture is where the site ranks now versus two years ago. The deep buckets, positions 21 and beyond, have essentially emptied, and the top 10 has filled in.
Where the keywords rankAug 2024 vs Aug 2026 · page-1 growth is the win
Aug 2024Aug 2026
Aug 2024 → Aug 202641 → 90Keywords on page 1 (top 10)
Aug 2024 → Aug 202615 → 24Keywords in Google's Top 3
Keywords on Google page one grew from 41 to 90.
Keyword wins
The searches that now find the practice.
These are non-branded wins, with provider and practice names excluded. Some are competitive concierge and primary-care terms that climbed; others are brand-new rankings from optimized service pages and content.
Biggest ranking climbsRank before → rank now · lower position is better
| Keyword | Vol/mo | Before | Now | Change | Visits/mo | Type | Page |
|---|---|---|---|---|---|---|---|
| functional medicine scottsdale | 200 | #2 | #2 | held | 77 | flagship | Functional Medicine page |
| phoenix concierge doctor | 200 | #7 | #2 | +5 | 64 | climbed | Homepage |
| concierge doctor phoenix | 150 | #3 | #2 | +1 | 57 | climbed | Homepage |
| concierge doctor in scottsdale | 100 | #2 | #1 | +1 | 46 | climbed | Homepage |
| nutritionist scottsdale | 350 | #9 | #4 | +5 | 40 | climbed | Nutrition Counseling page |
| holistic doctor scottsdale | 50 | #80 | #2 | +78 | 19 | climbed | Holistic Care page |
| concierge dr near me | 200 | #25 | #8 | +17 | 9 | climbed | Homepage |
| boutique doctor near me | 60 | #50 | #4 | +46 | 9 | climbed | Homepage |
| luxury concierge medicine | 90 | #35 | #1 | +34 | 8 | climbed | Homepage |
| functional medicine arizona | 150 | #10 | #7 | +3 | 8 | climbed | Functional Medicine page |
| nutritionist scottsdale az | 50 | #8 | #3 | +5 | 8 | climbed | Nutrition Counseling page |
| primary care doctor scottsdale | 150 | #16 | #8 | +8 | 8 | climbed | Homepage |
| primary care scottsdale | 150 | #16 | #8 | +8 | 7 | climbed | Homepage |
| functional medicine doctor arizona | 40 | #7 | #3 | +4 | 6 | climbed | Functional Medicine page |
| internal medicine scottsdale | 40 | #10 | #3 | +7 | 6 | climbed | Internal Medicine page |
| functional wellness doctor | 150 | #77 | #10 | +67 | 5 | climbed | Functional Medicine page |
| private medical doctors | 100 | #58 | #10 | +48 | 4 | climbed | Homepage |
| scottsdale nutritionist | 40 | #38 | #4 | +34 | 4 | climbed | Nutrition Counseling page |
| primary care physician scottsdale | 100 | #16 | #9 | +7 | 4 | climbed | Homepage |
| medical concierge near me | 150 | #26 | #10 | +16 | 4 | climbed | Homepage |
| female primary care doctor scottsdale | 50 | #17 | #6 | +11 | 4 | climbed | Women's Health page |
| testosterone therapy scottsdale | 150 | #33 | #11 | +22 | 3 | climbed | Men's Health page |
| best primary care physicians in scottsdale az | 40 | #18 | #6 | +12 | 3 | climbed | Homepage |
| functional medicine services | 80 | #55 | #11 | +44 | 2 | climbed | Functional Medicine page |
| scottsdale physicians group | 30 | #42 | #4 | +38 | 2 | climbed | Homepage |
| nutritionist in scottsdale | 10 | #9 | #2 | +7 | 2 | climbed | Nutrition Counseling page |
| top concierge doctor near me | 90 | — | #1 | new | 32 | new | Homepage |
| concierge medical practices near me | 200 | — | #6 | new | 13 | new | Homepage |
| labwork | 2,200 | — | #3 | new | 9 | new | Blog: Lab Work |
| private doctors office | 100 | — | #6 | new | 9 | new | Homepage |
| lab work | 3,100 | — | #6 | new | 8 | new | Blog: Lab Work |
| men's doctor near me | 60 | — | #4 | new | 7 | new | Men's Health page |
| private weight loss coach near me | 80 | — | #6 | new | 6 | new | Lifestyle Coaching page |
| nutrition doctor near me | 250 | — | #10 | new | 5 | new | Nutrition Counseling page |
| private doctors offices | 100 | — | #9 | new | 4 | new | Homepage |
| best concierge doctor near me | 150 | — | #11 | new | 4 | new | Homepage |
| men doctors near me | 100 | — | #10 | new | 3 | new | Men's Health page |
| nutrition doctors | 100 | — | #11 | new | 3 | new | Nutrition Counseling page |
| best female physicians near me | 30 | — | #6 | new | 2 | new | Women's Health page |
What drove it
The pages doing the work.
Each winning keyword traces back to a page we optimized or a piece of content we published. Here is where the new organic visits come from.
Monthly organic visits by pageFrom winning non-branded keywords
How the wins were won
Climbing rankings, plus brand-new ones.
Of the current Top 100 keywords by traffic, 59 are existing rankings that climbed and 33 are brand new. This is growth built from authority and optimization, not a lucky bounce.
Top 100 keywords, by how they were won
Improved (59)New (33)Held (8)
Real demand, not name searches.
About 99 percent of the practice's organic traffic is non-branded, roughly 738 of 745 monthly visits. Branded traffic is people who already know the practice. Non-branded traffic is new demand: people searching for a concierge doctor, a functional-medicine provider or a specific service and finding this practice for the first time.
Nearly all of that traffic, 99 percent, comes from the United States, concentrated in the Scottsdale and Phoenix market the practice serves.
99 percent of the traffic is people who did not know the practice yet.
Want results like these for your practice?
Kanaan & Co. builds authority and visibility for medical and concierge practices: the pages, the content, the links and the strategy, as an extension of your team. Book a call and we'll map out what growth could look like for you.
Methodology & notes
How we measured this.
- Primary source: Ahrefs Site Explorer, pulled August 8, 2026 (subdomains mode, United States).
- Keyword position changes use Ahrefs' 2-year comparison (Aug 2024 to Aug 2026). The growth-over-time series uses monthly all-time snapshots reaching back to January 2023.
- The raw count of ranking keywords fell over the window (about 565 to 105 by location) because a large tail of low-ranking, near-zero-traffic listings was consolidated. This is intentional and healthy; the metrics that matter, page-1 keywords, Top-3 keywords and organic traffic, all went up.
- Branded searches are excluded from the wins (only about 3 branded keywords and 6 visits per month).
- Google Ads and Local Service Ads are not included here; Ahrefs reports organic search only.
- Search volumes, traffic and traffic value are Ahrefs estimates, directionally reliable but not Google-confirmed.