1000% online sales growth for a DTC brand.
A direct-to-consumer brand was stuck: organic traffic that would not convert, and a tech stack that cost a fortune to run. We rebuilt the store for speed, ran eCommerce SEO at scale, and replaced their expensive product-feed tools with a custom inventory engine they own outright. Online sales grew 1000%, and they doubled revenue within six months.
The challenge
The brand carried a large, fast-moving catalog across several dropshippers and warehouses, but it was invisible where it mattered. Product and category pages ranked poorly, so the traffic that did arrive rarely converted into sales.
Behind the scenes it was worse. They leaned on premium product-feed management tools like Feedonomics and Flxpoint to keep inventory in sync, and those subscriptions cost roughly $50k a year. The stack was expensive, rented, and still could not keep listings accurate in real time.
Our approach
We ran it as one connected system, not three separate projects. Rebuild the store, earn the organic visibility, then own the inventory layer.
Rebuild the store for speed
A fast, crawlable storefront on a maintainable stack, with clean product and category templates and structured data so both shoppers and search engines can navigate the whole catalog.
Run eCommerce SEO at scale
We optimized product and category pages across the catalog, grew topical authority, and applied SEO best practices built for large stores. Organic rankings climbed 400% and lead generation followed at 300%.
Own the inventory layer
We replaced Feedonomics and Flxpoint with a custom inventory management solution on a server the brand owns forever: multiple dropshipper and warehouse integrations, two-way communication, real-time inventory updates, rule-based dropshipper selectors, and A-to-Z management from purchase to shipping. Yearly savings: $50k+.
The results
Compounding, not a spike. As the technical work took hold and the content engine matured, online sales climbed steadily over three years, ending 1000% above baseline while the brand cut $50k a year from its tech stack.
Kanaan & Co. is like a true rainmaker. They did what the biggest agencies couldn't deliver for our brand and doubled our revenue within six months. Three years in, we were selling 10x.
Capabilities used
This case pulled from several parts of the stack, all run by one team.
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