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Case study · DTC brand

1000% online sales growth for a DTC brand.

A direct-to-consumer brand was stuck: organic traffic that would not convert, and a tech stack that cost a fortune to run. We rebuilt the store for speed, ran eCommerce SEO at scale, and replaced their expensive product-feed tools with a custom inventory engine they own outright. Online sales grew 1000%, and they doubled revenue within six months.

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Client
DTC eCommerce brand
Industry
eCommerce / Retail
Services
Web Dev · eCommerce SEO · Custom Inventory
Timeline
3 years (2x in 6 months)
0%Online sales growth
0%Organic traffic growth
0%Conversion rate lift

The challenge

The brand carried a large, fast-moving catalog across several dropshippers and warehouses, but it was invisible where it mattered. Product and category pages ranked poorly, so the traffic that did arrive rarely converted into sales.

Behind the scenes it was worse. They leaned on premium product-feed management tools like Feedonomics and Flxpoint to keep inventory in sync, and those subscriptions cost roughly $50k a year. The stack was expensive, rented, and still could not keep listings accurate in real time.

Our approach

We ran it as one connected system, not three separate projects. Rebuild the store, earn the organic visibility, then own the inventory layer.

1

Rebuild the store for speed

A fast, crawlable storefront on a maintainable stack, with clean product and category templates and structured data so both shoppers and search engines can navigate the whole catalog.

Web developmentCore Web Vitals: 100Mobile first
2

Run eCommerce SEO at scale

We optimized product and category pages across the catalog, grew topical authority, and applied SEO best practices built for large stores. Organic rankings climbed 400% and lead generation followed at 300%.

eCommerce SEOCategory pagesContent at scale
3

Own the inventory layer

We replaced Feedonomics and Flxpoint with a custom inventory management solution on a server the brand owns forever: multiple dropshipper and warehouse integrations, two-way communication, real-time inventory updates, rule-based dropshipper selectors, and A-to-Z management from purchase to shipping. Yearly savings: $50k+.

Custom inventoryDropshipper automationOwned server

The results

Compounding, not a spike. As the technical work took hold and the content engine matured, online sales climbed steadily over three years, ending 1000% above baseline while the brand cut $50k a year from its tech stack.

Online sales indexBaseline 100 · Month 0–36
0%online sales
0%organic growth
0%lead generation
$0ksaved / year
Client, verbatim
Kanaan & Co. is like a true rainmaker. They did what the biggest agencies couldn't deliver for our brand and doubled our revenue within six months. Three years in, we were selling 10x.
GCGeorge CampbellOwner, DBJ Enterprises Inc.

Capabilities used

This case pulled from several parts of the stack, all run by one team.

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