Quick Rundown: Google’s Local Search Listings Shake-Up
Recently, I came across an interesting update from Search Engine Land that might have flew under your radar but has significant implications. Google did a little shuffle with its local search results, and here’s what it means for you.
What does it mean?
For a brief moment, Google removed the option to expand local search results within the local pack – you know, the “more” or “view all” button you’d typically see for queries like “pizza near me”. This significant tweak limited visible listings to only three, without an option for users to dig deeper directly from the search results page. However, this change wasn’t permanent; the button made a comeback about 16 hours later.
Why you should care?
This episode is more than just a button disappearing and reappearing. It’s a reminder of how volatile SEO can be and the importance of staying on top of these changes. For a while, businesses not in the top three had a brief window of invisibility, highlighting just how crucial search engine visibility is. This scenario exemplifies why being agile and ready to adapt your SEO strategy is key in a landscape where the rules can change overnight.
Is there anything you should do about it?
Absolutely. Firstly, breathe. The button is back, but the incident underscores the need for a robust, diversified online presence that doesn’t hinge solely on Google’s local pack listings. Engaging in strong SEO practices, ensuring your website is up-to-date, and running a strategic PPC campaign could broaden your visibility horizon beyond the local pack’s fickleness.
Bottom line, Google’s local pack hiccup is a wake-up call. It’s essential to keep pace with SEO’s ever-changing world and remember that your online presence should not be monolithic. Spread out, be prepared, and let’s keep an eye on those sudden changes. After all, in the digital marketing realm, the only constant is change.
Credit to Barry Schwartz and Search Engine Land for spotlighting this update. Their coverage of SEO and digital marketing news continues to be an invaluable resource for staying ahead in the game.
