Google Sheds Light on How Search Queries Work

In a recent video, Google’s Gary Illyes and Search Engine Journal revealed how Google sorts and ranks our search requests. This information is vital for anyone relying on their website to drive their business. Let’s simplify it.

What does it mean?

Firstly, Gary explained that Google aims to connect users with high-quality, relevant content. It begins by refining our searches, such as merging “car dealership” with “auto dealership” to expand search results. Ranking isn’t solely based on keywords; it also considers your location, the device you’re on, and your webpage’s overall quality.

By ‘quality,’ we mean unique content. We often hear “content is king,” and here uniqueness means offering something distinct, more than just non-plagiarized content. It’s about delivering value that sets you apart. For more on optimizing for Google, check their guide on Google’s Indexing Process: When Is “Quality” Determined? for in-depth advice on making your content shine.

Is there anything you should do about it?

Yes, if your website and content haven’t been reviewed lately, now’s the time. Knowing Google values relevance and uniqueness should inform how you present your online presence. A check-up from a reputable SEO agency in Scottsdale can uncover ways to improve your strategy and stand out. Further, making your website unique with help from an experienced wordpress agency can not only improve your rankings but also make your site more appealing to visitors.

So, it’s time to refresh your content strategy and maybe be more creative. The goal is to be not only different but also relevant and valuable. With some adjustments and a new outlook, climbing the Google ranks could be within reach.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.