Surviving the pandemic meant businesses had to adapt rapidly. If you’re reading this, chances are your business operations have transitioned to a hybrid model, leveraging tools like Zoom, Slack, Teamwork, and more. The image of managing a team from your living room while a team member works from a cafe is now a familiar scenario. And you’re not the only one in this boat.

Hybrid Is The New Norm

Technology has empowered us to work from virtually anywhere. Post-pandemic, businesses that insist on physical presence for digital roles risk being labeled as micromanagers. This perception can lead to high turnover rates, especially among younger professionals. To attract and retain top talent, businesses must offer flexible working conditions, including remote work options.

Transitioning to remote work retains talent and broadens your hiring pool. It becomes just as feasible to work with external providers as with in-house teams, all thanks to the remote work infrastructure.

Pros and Cons of Hiring vs. Outsourcing

Both hiring in-house and outsourcing have their advantages and disadvantages. With in-house hiring, you commit to a fixed salary, which can strain finances during slow periods. Outsourcing, especially on-demand services, offers more flexibility in this regard. Furthermore, outsourcing can save on additional costs like benefits, equipment, and training.

However, in-house teams offer the advantage of fostering company culture, facilitating face-to-face interactions, and allowing for closer oversight. But as the pandemic has shown, physical presence and micromanagement are becoming outdated. The primary advantage of in-house teams now lies in cultivating company culture.

The Influence of Culture in Companies

Company culture is a vital component of many businesses. A hybrid outsourcing solution can strike a balance, preserving internal teams while integrating external expertise. For instance, a marketing agency might maintain its core team of web developers but engage external experts for specialized tasks or during peak periods. This approach retains the essence of the company culture while leveraging the benefits of outsourcing.

The Hybrid Solution as an IT Insurance

Think of a hybrid solution as a safety net for your IT team. If a key team member leaves, you’re not left scrambling. The time and resources required to recruit and train a replacement can be significant. With a hybrid model, you have immediate backup, ensuring continuity in operations.

Criteria for Hybrid Solution Success

The success of a hybrid model hinges on the in-house team’s leadership. They should be able to revoke access to external providers swiftly when needed. Equally vital is their role as the bridge between the agency and the external provider. They represent the client’s vision and the agency’s standards, ensuring the final product aligns with both.

Choosing the Right Provider

When considering outsourcing, selecting providers who specialize in the required service is essential. Avoid jack-of-all-trades providers, as they might spread themselves too thin. Specialized providers bring expertise and efficiency to the table, ensuring you get the best value for your investment.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.