The March 2024 Google Core Update: A Rollercoaster of Rankings

Ever noticed how sometimes your site rankings fluctuate like crazy, even when you haven’t changed a thing? Well, if you thought it was just you, think again. According to a recent article by Mordy Oberstein on Search Engine Land, the March 2024 Core Update from Google is a wild ride of volatilities and reversals.

What Does it Mean?

In simple terms, the ranks of your website on Google search results could have seen some serious ups and downs lately. It’s not a straight path – one day you might find yourself climbing the SEO ladder, and the next day, you’re sliding down, only to climb up again. And this isn’t just happening to you. This update brings an extended period of swings and roundabouts, more so than usual, with several “sub-spikes” noted. Interestingly, these aren’t just random fluctuations. Many are reversals, undoing previous ranking movements, showcasing the complexity and ongoing nature of this update.

Is There Anything You Should Do About It?

First off, don’t panic. Changes are part of the SEO game, especially with Google’s core updates. But this doesn’t mean you sit back and ride it out blindly. Keeping an eye on your rankings, especially during this period, is crucial. If you see significant volatility, it’s a reminder to review your SEO strategies. Are you focusing enough on providing valuable content? How about your site’s user experience? This might be a good time to double down on what Google loves – relevance, quality content, and a smooth, user-friendly website experience. If you’re feeling overwhelmed by the SEO rollercoaster, reaching out to a professional SEO agency could be a smart move. They can help steer your strategy through these choppy waters.

To wrap it up, yes, the March 2024 Core Update is chaotic. But like all things SEO, it’s not without reason. It emphasizes the need for quality and the user’s search experience above all. So, keep your focus on what matters – and remember, sometimes, the best action is strategic patience and continuous improvement. If your website could do with some expert touch-ups or a strategy reassessment, don’t hesitate to seek professional assistance, like maybe considering a refresher from a website development agency to ensure your site is up to scratch and ready for whatever comes next in the digital world.

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Erez Kanaan Founder & CEO
Erez Kanaan is passionate about the latest tech in advertising as he is about family game nights. As a dad, husband, and the brains behind Kanaan & Co., he’s all about mixing innovation with personalization.