03Topic
Paid Media
Google, Microsoft and Meta ads that pay for themselves, from tracking to landing pages.
New to it? Start with the guide below.
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Everything on Paid Media
4 posts
- Landing Page Optimization Basics Build one page for one audience, one offer and one action, then test it. The landing page basics that lift…
- Should You Invest In A Facebook Ads Campaign When Facebook and Instagram ads pay off, how targeting works now, what to budget for a first campaign and how…
- The Foundation To A Successful Google Ads Campaign The four things to set up before you spend on Google Ads: a money goal, tracking you can trust, intent-based…
- The Basics Of Display Ad Campaigns When combined into a retargeting campaign, banner ads will keep your brand in potential customers' minds.
Paid Media questions, answered short
How much should I spend on Google Ads?
Start with a budget you can keep up for a few months, so the campaigns have enough data to learn. What matters more is tracking every lead and sale, so you can see what each dollar returns.
Why do my ads get clicks but no leads?
Usually it is the landing page, the search terms or broken conversion tracking. Check those three before you raise bids or budget.
Should I advertise on Google or Meta?
Google reaches people who are already searching for what you sell. Meta reaches people before they search. Many businesses need both, starting with search.
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