Google My Business Apps Gains Messaging, Posting, Photos & Much More

Google announced a revamp of the Google My Business app to help businesses create and manage their local listings in Google Maps. The new features in the app include a review management section, insight analytics, profile management, Google Posts management, real time messaging and notification.

StumbleUpon Shuts Down After 16 Years

Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation. Launched in 2002, before the days of Facebook and Twitter, StumbleUpon was how many web users ‘stumbled’ on new content they weren’t directly searching for.

The 10 Best Ranking Contact Us Pages on the Web

Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all. And that’s a mistake.

How to Redesign an Existing Website and Migrate to Production

If you’re a freelance web designer or developer, or you run an agency, there’s a good chance that a lot of your business will be redesigning existing websites. Most potential clients out there already have a website, but many are old, possibly designed and coded on the cheap, and need a revamp.

Google My Business API v4.3 has been released

Google released an update to the Google My Business API, the method developers can use to obtain data from Google My Business. The new version is numbered 4.3 and brings the addition of Q&A APIs so you can retrieve questions, post answers, and provide FAQs.

Influencer Marketing

"Marketing via influencers" builds on the trust consumers have in others’ recommendations, whether the recommendations come from family, friends or authority figures in an industry. It seeks...

Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach.

Google Demotion Signal

Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little known demotion signal.

Google April Fools Joke: Find Waldo in Google Maps

In celebration of April Fools Google has released a limited-time feature in Google Maps which will be available for the next week. Waldo of “Where’s Waldo” fame can now be found in Google Maps. Just open the Google Maps app and you’ll see Waldo waving at you from the side of the screen.

New Goal-Optimized Shopping Campaigns in AdWords

The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will optimize your ads across networks for whatever you have defined as your conversion value using automation and machine learning.

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