Google AdWords

Google dominates 60%+ of online searches. This means that most people search on Google every time they need a service or product like you have to offer....

Ecommerce Marketing

Ecommerce Websites Marketing Ecommerce website marketing uses the same marketing practices that non-ecommerce websites use but in ways tailored specifically for ecommerce websites. Optimize Your Product Pages for Your...

Styling, Lighting, and Camera Settings for eCommerce Photography

When shoot day arrives, there are a few steps you need to keep in mind when it comes to styling, lighting, and camera settings. Traditional product images are shot with a seamless white or neutral backdrop. This simplifies the editing process and gives the product a clean and focused appearance.

Product Page Design

Product Page Design For ecommerce sites, product pages must convince shoppers to purchase a product without being able to feel, handle or see the product in person. A...

Display Campaigns

Display Campaigns A tried-and-true online marketing strategy, banner ads are useful for increasing brand recognition and driving targeted audience traffic from various digital channels. And when combined into...

Google Adwords Optimization

Monitor Your Google AdWords Performance To realize the greatest return on investment (ROI) with Google AdWords, you must regularly review how your campaigns are performing and optimize your...

How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?

Landing Pages

Landing Page Design The landing page is the foundation of any online campaign. A well-designed, targeted landing page will build trust with potential customers, clearly communicate the company’s...

Field Notes: WooCommerce Workshop for Women

Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.

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