Social Media Marketing

Social Media Marketing (SMM) Social media gives companies an avenue to communicate directly with their customers through. Facebook, Google+, Twitter and other platforms all provide ways for companies...

Facebook Ads

Facebook Promoted Ads Facebook has more than 1 billion users and an ad network that lets marketers create highly targeted campaigns. Few other advertising platforms have as large...

Influencer Marketing

"Marketing via influencers" builds on the trust consumers have in others’ recommendations, whether the recommendations come from family, friends or authority figures in an industry. It seeks...

Content Marketing Strategy

Content Marketing Strategy Regularly publishing interesting content is a great way to initially get and keep your target audience’s attention. To create consistently good content, you need a...

Is Twitter Follower Growth Slowing? [New Data]

Using TwitterCounter, I looked at the follower growth rate curves of the Twitter accounts of a number of prominent marketers who are active Twitter users.

Facebook and Twitter now let you see anyone’s ads: Here’s what we found

Both Facebook and Twitter have taken steps to let you see the ads any organization is running. On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page.

9 Simple Steps to Creating an Effective Social Media Strategy

If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy.

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