Sometimes you make something better not by adding to it, but by taking away. When I got into the SEO game about 10 years ago, I remember being taught that it is important to pump as many pages into Google’s index as possible. That really, really doesn’t work anymore nowadays.
Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical.
There are few things in digital marketing that are less misunderstood and less debated than technical SEO (which some folks like to call on-page SEO).
It showed the Google PageRank of every page you visited on a logarithmic scale from 0–10. But even before Google officially removed support for Toolbar Pagerank in 2016, they had already ceased to update it for many years.
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so.
There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites. Elements of user experience (UX) have been rolled into SEO practices.
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity.